Product name: Cadbury Crunchums
Purchase details: £0.99 for a 105g bag (Home Bargains)
Calories: 185 per 1/3 of a bag (530 per 100g)
Country of origin: Europe
I’ve been waiting to try these Cadbury Crunchums for a while. Served in a sharing bag, really, they’re ideal for a film night with friends. However, this is the sort of snack I prefer to use up spare calories on by having a few grams here and there.
Crunchums are pieces of maize cereal coated in Cadbury chocolate and on opening the resealable bag, the familiar Cadbury aroma was evident, but I also detected a hint of saltiness.
The image on the front of the packet depicted pieces of
cereal that I would describe as ‘pillows’. However, I was surprised to find
that the majority of the Crunchums in my packet had holes in the sides. I had
thought that this aspect of the product image had been a cross-section, but
apparently not. This wasn’t in any way an issue – just not what I had been
expecting! Similarly, I thought the pieces would be more uniform in shape, but
as the small selection I’ve pictured shows, there was quite a bit of variety.
Visually, the chocolate wasn’t as smooth I’d expect from
Cadbury, and was rather dull but, I have to say, I was more interested in what
the cereal looked like as it was a concept I couldn’t quite envisage. It turned
out to be a yellow colour with a very bubbly texture, not too dissimilar to
cornflakes, but with finer bubbles. This lighter shade contrasted well with the
milk chocolate.
On tasting the Crunchums, I discovered that I hadn’t
imagined the saltiness in the smell – this element was very much present in the
maize and particularly noticeable towards the end of each bite when the initial
chocolate hit had evaporated. The sweetness of the chocolate worked really well
with this salty flavour, and the cool, creamy texture meant that the whole
experience was like eating a chocolate-based cereal as the absence of milk
wasn’t felt.
As you’d expect from the name ‘Crunchums’, these cereal
pillows were very crispy, although it was still possible to let the chocolate
melt before reaching the maize centres. However, when eating the product in
this way, it was hard not to accidentally crush the cereal in the process of
sucking the chocolate off!
On the whole, I feel a bit torn by this Cadbury offering.
The Crunchums offered something different to other sharing bags currently
available on the UK market, and they were certainly very enjoyable, but I’m
afraid they just didn’t excite me as much as they could have done. However, I’d
still buy them again.
Appearance: 6.5/10
Aroma: 7.5/10
Taste: 8.5/10
Texture: 8/10
Overall score: 7.63/10
Appearance: 6.5/10
Aroma: 7.5/10
Taste: 8.5/10
Texture: 8/10
Overall score: 7.63/10