Product name: Kellogg’s
Pop Tarts: Frosted chocolate chip cookie dough
Purchase details: £5.00 for a box of eight tarts (Bold Street Sweets)
Calories: 190 per tart (380 per pack of two)
Country of origin: USA
A few years ago I tried my first ever Pop Tarts (the standard UK flavours:
Strawberry Sensation and Chocotastic). Whilst I didn’t dislike them, I wasn’t
overly impressed, and I can’t say I’ve bought them since.
However, ever since, I have wanted to try some more exciting
flavours, but have been put off by the hefty price tag that usually comes with
these American imports. Needless to say, I was very excited to effectively get
my hands on a box of the Frosted Chocolate Chip Cookie Dough flavour for £2.50
following a Living Social deal at Bold Street Sweets.
Looking at the box, I was surprised at the number of
nutritional claims that are made – these Pop Tarts are a source of eight
vitamins and minerals, contain 0g of trans fat and are cholesterol free. That
said, it was the image on the box that really drew my attention. I love cookie
dough (I’m a sucker for Pizza Hut’s cookie dough ice cream dessert!) and that
element of the picture just looked so gooey and yummy!
Each box contains four foil-wrapped packets of two Pop Tarts which can be
eaten hot or cold. I have, therefore, tried them cold, toasted and microwaved.



When cold, these Pop Tarts smell sweet but slightly
artificial. I was expecting the pastry to be more biscuity in texture but it
was actually quite soft. Bizarrely, the flavour of the pastry reminded me of
stale biscuits, although, to be fair, a nicer version! When looking at a
cross-section of a tart, it was hard to see where the pastry ended and the
filling began and, unfortunately, I also found it hard to detect the taste of
the cookie dough through the pastry.
However, it did add a nice bit of moisture to what, otherwise, would
have been a very dry product. I also found that that the tarts stuck slightly
to the roof of my mouth which I considered a good thing! As for the icing, as
well as being decorative, it added a nice bit of crunch to the pastries, but
not much flavour – just a bit of extra sweetness. It was definitely more sugary
than chocolatey. Overall, I found that, when eaten cold, these Pop Tarts had a
nice texture which was actually nicer than the fairly bland flavour.

These Pop Tarts had a stronger, chocolatey, ‘bakey’ smell
when toasted. It was also clear that the chocolate chips within the cookie
dough had melted. Flavour-wise, I was pleased to discover that the pastry
tasted nicer and no longer reminded me of stale biscuits. However, I did still
struggle to taste the cookie dough’s flavour, although the melted chocolate
chips definitely added to it. Again, it was the texture of the tarts that stood
out, when toasted. However, this too had improved. Despite being softer to the
touch, the icing was still crispy, but the overall tarts had a lovely, doughy
texture.

When microwaving my first Pop Tart, I did so for three
seconds, as instructed on the box. I found that this did not make the tart warm
on the whole, but there was a slight contrast between the temperature of the
pastry and that of the cookie dough. This was enjoyable as the cookie dough had
a cooling effect on the tongue. The only other difference I felt that three
seconds in the microwave made to the product, compared to its entirely cold
alternative serving option, was that it did make the pastry more doughy. Not to
be put off, I decided to try microwaving another tart for 10 seconds and, for
me, this is the best way to eat this variety of Pop Tart. The aroma wasn’t any
different to the toasted version and I admit that it made the pastry drier.
However, it also softened the pastry and melted the chocolate that little bit
more which made the flavour more noticeable. Ultimately, whilst still not
having a strong taste, I found this to be the best method for experiencing the
actual cookie dough.

Although I may appear to be critical of Pop Tarts: Frosted
chocolate chip cookie dough, I did enjoy them, on the whole. They looked
appealing (despite the tarts in one packet having stuck together and the dough
not quite matching the packaging’s photo!), and they did have a nice, doughy
texture. The reason for my disappointment was not that this snack tasted bad,
but that I felt it did not deliver brilliantly on the flavour it set out to
achieve. For a ‘chocolate chip’ product, these tarts just weren’t very
chocolatey!
I also think it’s a shame that the foil packets contain two
tarts rather than one, thus making it harder to treat these as an occasional low-calorie
snack. Two pastries amount to 380 calories and, for that amount, I’d rather
have a slice of actual cake!
Appearance: 7/10
Aroma: 7/10
Taste: 6/10
Texture: 7/10
Overall score: 6.75/10