Kellogg's Pop Tarts: Frosted apple blast

Product name: Kellogg’s Pop Tarts: Frosted apple blast
Purchase details: £1.49 for a box of eight tarts (Home Bargains)
Calories: 200 per tart (400 per pack of two)
Country of origin: UK

It’s been a little while since my last review of Kellogg’s Pop Tarts so I thought it was about time for another. This time, though, it’s a little bit different since these Frosted apple blast Pop Tarts are the first UK ones I’ve featured on my blog. As a result, they were considerably cheaper!

I actually nearly passed up this flavour until it occurred to me that that the ‘apple cinnamon fruit filling in a pastry with a sugar topping’ might actually be a bit like apple pie.

The Pop Tarts came in the same type of blue box as the American varieties I’ve previously reviewed, and featured a photo of the inner product – a rectangular pastry with a fresh white icing topping and a centre that looked like an apple purée. The reality of the tarts was very much the same. The pastry was the paler kind and I noticed that, like with the Frosted confetti cupcake variety, parts of the icing looked a little greasy. The highlight of the appearance for me, though, was the moist-looking apple compote. Once again, the 50g pastries were stored in pairs in silver foil wrappers.

Surprisingly, this box specifically stated that the Pop Tarts were not to be microwaved and, since it didn’t state they could be eaten cold either (although they had been pre-cooked), I decided to play it safe and only eat them toasted on the lowest setting, as instructed. As a result, this review will be shorter than my other reviews of this brand!

The tarts had a gentle but fruity apple scent which was evident when they were both cold and warm. I also noted that the pastry tasted slightly buttery too and, pleasingly, this transferred to the flavour. I’m not sure if the UK pastry recipe is different to the American one but I certainly enjoyed this one more than normal – not only was it buttery but it was sweet and didn’t have the usual flavour I associate with stale biscuits. It had also absorbed a slight tang from the filling so it was a lot nicer than I’d expected.

The ingredients stated that 6.5% of the product was apple and, as a result, there a lovely sweetened but tangy apple flavour. What was particularly nice about this was the way that the sugary topping cut through the slight tartness. The butteriness of the pastry went well with these elements too.

Furthermore, the texture was great and, to my delight, just like the part of an apple pie’s pastry that has been in contact with the apple filling – it was moist and stuck to the mouth slightly. The pastry’s edges added a twist to the texture by being crunchy (without being dry) and the crispy sugar topping also provided some variety.

I couldn’t believe how flavourful this Frosted apple blast variety was. I genuinely thought it tasted more like a dessert than a Pop Tart. I’m so glad I added these to my shopping basket as an afterthought – it would have been a crime if I hadn’t! 

Appearance: 7/10
Aroma: 7.5/10
Taste: 8/10
Texture: 8/10
Overall score: 7.63/10